Gaming For Cause (GFC) is La Roche-Posay’s global charity initiative, organized in partnership with Ninja, bringing together gaming communities worldwide to raise awareness and funds in support of skin cancer prevention and detection, and supportive cancer care.
The event centres around a 24-hour livestream that unites gamers, streamers, creators, and medical experts from around the world. Through gameplay, live interaction, and community engagement, audiences can donate, participate, and learn, all while supporting an important cause.
GAMING FOR CAUSE: Shield Your Skin. Fuel The Cancer Fight." is the biggest co-op mission ever launched. For 24 hours (3:00 p.m. to 3:00 p.m. EDT), Ninja and creators across the world rally around a single cause: Cancer.
TWO FIGHTS, ONE CAUSE
SAVE YOUR SKIN
Sun protection is the first line of defence. Over 80% of cutaneous melanoma cases worldwide are linked to UV exposure*. Yet 88% of people still don't consistently protect themselves**. With decades of expertise in photoprotection, La Roche-Posay funds free mole check events, school programmes teaching sun-safe habits, and SkinVision, an AI-powered app backed by dermatologists that helps people assess moles for signs of skin cancer.
* International Agency for Research on Cancer, Global Cancer Observatory, Cancer Tomorrow, 2024.
** Passeron T, Lim HW, Goh CL,Kang HY, Ly F, Morita A, et al. Sun exposure behaviours as a compromise to paradoxical injunctions: Insight from a worldwide survey. J Eur Acad Dermatol Venereol. 37:2481–2489. doi.org/10.1111/jdv.19421
FIGHT WITH CARE
+80% of cancer patients undergoing treatment experience skin side effect.
Skin side effects from cancer treatment are common yet rarely talked about. More than 80% of patients undergoing treatment experience them***. Up to 50% suspend treatment because of them****. Fight With Care exists to close that gap.
*** Charles C., et al. March 2013. Impact of cutaneous toxicity associated with targeted therapies on quality of life. Results of a longitudinal exploratory study. Bulletin du Cancer. Vol 100 N 3
**** Aizman et al., The influence of supportive oncodermatology interventions on patients quality of life. JDD 2020
“ Through Gaming for Cause, we are bridging the worlds of oncology experts and highly influential content creators to amplify awareness, reach new audiences „
ALEXANDRA RENI-CATHERINE
LA ROCHE-POSAY GLOBAL GENERAL MANAGER
PLAY FOR A CAUSE
WITH NINJA
Tyler “Ninja” Blevins isn’t just a gaming icon with 67M+ fans—he’s also survived melanoma twice. Now, he’s using his platform to change the game for skin health, cancer prevention and detection, and supportive cancer care.
“THIS EVENT ISN'T JUST ABOUT PLAYING GAMES; IT'S ABOUT SAVING LIVES. LET’S PLAY FOR A PURPOSE!"
WHEREVER YOU ARE,
YOU CAN HELP
All donations go directly to the Union for International Cancer Control (UICC): The largest and oldest international cancer organization. Founded in 1933, UICC has over 1,100 member organizations in 170 countries and territories. UICC's mission is to both unite and support the cancer community in its efforts to reduce the global cancer burden, promote greater equity and ensure that cancer control remains a priority on the global health and development agenda.
100% of Sales are given back to Melanoma Canada on October 22, 2026. Funds are raised through Streamlabs Charity and transferred directly to UICC and participating NGOs. La Roche-Posay does not collect or receive donations. Exclusively on laroche-posay.ca until October 22, 2026, 11:59 p.m. EDT.
A global 24-hour charity livestream where top gamers, content creators and streamers come together to raise funds and awareness for people affected by cancer, with a focus on skin cancer prevention, early detection and supportive care. It's presented by La Roche-Posay in partnership with the Union for International Cancer Control (UICC).
October 22, 2026, marking World Gaming Day with 24 hours of non-stop live gaming for skin cancer and supportive care awareness. The stream is live from 3:00 p.m. to 3:00 a.m. EDT.
Tyler "Ninja" Blevins leads the stream for a second year running. Ninja is a two-time melanoma survivor, and he'll be joined by an international lineup of streamers and creators mobilizing their own gaming communities for the cause.
Interactive gameplay, live challenges, giveaways, educational segments on skin health and sun protection, and live Q&As with dermatologists, doctors, oncology experts, and people who've been through cancer themselves.
No, 2026 is the second edition. The first, in 2025, raised $230,000 USD for skin cancer prevention and detection worldwide.
Oncology has been part of the brand's work for almost 25 years, from sun protection research to dermocosmetics designed for people undergoing cancer treatment. Gaming For Cause extends that commitment into a new audience.
Gaming reaches a young, global, highly engaged audience that isn't always reached by traditional health campaigns. Streamers like Ninja can put skin cancer prevention, early detection and supportive care in front of millions of people who might not otherwise encounter it.
None directly: the format is the bridge, not the subject. Skin cancer makes up around 8% of the 20 million+ cancer cases diagnosed worldwide each year1, and cases are projected to grow by 40% by 20502. Prevention (like daily sun protection, sunscreen use and regular skin checks) is something young audiences can act on immediately.
1 World Health Organisation 2 International Agency for Research on Cancer, Global Cancer Observatory, Cancer Tomorrow, 2024.
Because the side effects of cancer treatment are common and often underdiscussed. Over 80% of people undergoing chemotherapy, radiotherapy, or immunotherapy develop skin side effects like dryness, burning, and rashes3, severe enough that half of patients affected suspend treatment because of them (depending on the type of treatment and severity of the side effects)4. Gaming For Cause 2026 adds supportive care to its focus to help raise awareness and funds for this important issue, alongside prevention and early detection of skin cancer.
3 Charles C., et al. March 2013. Impact of cutaneous toxicity associated with targeted therapies on quality of life. Results of a longitudinal exploratory study. Bulletin du Cancer. Vol 100 N 3 4 Aizman et al., The influence of supportive oncodermatology interventions on patients' quality of life. JDD 2020
$230,000 USD, distributed to UICC, Melanoma Institute Australia, and eight local NGOs working on skin cancer prevention and detection worldwide.
Yes:
1,400+ skin cancer screenings delivered in the US through The Skin Cancer Foundation, surfacing 500+ suspected cases, including 27 melanomas
4,000+ services provided in Brazil via SAS Brazil, including 1,000+ screenings and 23 diagnoses
200+ people supported in the UK through Macmillan's Cancer Information Nurse Specialist line
A$10,000+ raised for Melanoma Institute Australia's awareness and education work
Directly to global cancer organizations on the ground: the same model as 2025, now covering both skin cancer prevention and early detection, and supportive cancer care. In Canada, the donations are given back to Melanoma Canada.
It sits inside La Roche-Posay's broader Cancer Support program, which has helped more than 1.5 million people since 2021. The program runs on two tracks: Save Your Skin (skin cancer prevention and early detection) and Fight With Care (supportive care for people in treatment).
A mix of things, including financial and product donations to NGOs, free mole-check events, training on supportive care through channels such as the cancer-support.com online platform, a dermatologist-staffed Thermal Center in France that's treated 26,000+ people since 2007, an 18-product oncology skincare range tested on patients undergoing treatment, and training for 19,500+ oncologists and healthcare professionals worldwide.
Patients report it does. In La Roche-Posay's Thermal Center program, patients experienced a 94% improvement in overall wellbeing, 86% improvement in skin flexibility, and 80% improvement in scarring5. Separately, 80% of patients said supportive care helped them manage their illness6.
5 Study conducted in 2010 in 102 patients 6 Buiret et al. Prevalence of radiotherapy, chemotherapy and access to supportive care in cancer in Brazil, China, France, Russia and the USA. Eur J Cancer Care. 2022;31(6):e13636.
Global partners include UICC, the Multinational Association of Supportive Care in Cancer (MASCC), and Euromelanoma, alongside dozens of local NGOs across more than 30 countries. In Canada, our partner for Gaming for Cause is Melanoma Canada.
Tune in on October 22, 2026, to watch the charity livestream, join the chat and donate live
Details on donation channels will be shared alongside the stream. In the meantime, La Roche-Posay's free training platform, cancer-support.com, is available in 16 languages, and for every training completed, €1 will be donated to UICC or to a local association.
The full Cancer Support 2025 Report is available online here, covering the science, partnerships, and country-by-country programs behind Save Your Skin and Fight With Care.
N°1 DERMATOLOGIST RECOMMENDED* SKINCARE BRAND
WORLDWIDE
*Survey conducted among the market carried out by APLUSA and other partners between January 2025 and May 2025 involving dermatologists in 24 countries, representing more than 80% of the worldwide GDP.
