Pure Vitamin C10 Serum

Anti-aging, resurfacing and brightening face serum with 10% pure vitamin C, salicylic acid and hyaluronic acid

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    A unique anti-aging, antioxidant renovating face serum with 10% pure vitamin C (L-ascorbic acid) to reduce imperfections and brighten skin. It helps target skin aging and improves skin quality. As a result, wrinkles look visibly reduced and skin texture and tone are more even and refined, revealing sensitive skin’s full radiance. It combines concentrated 10% pure vitamin C, salicylic acid and neurosensine in a serum at a physiological pH for optimal effectiveness, while also being suitable for sensitive skin.

    The fresh, rich and fast-absorbing water-gel texture leaves skin soft and hydrated to the touch.

  • How To Use
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    How to apply Pure Vitamin C10 for wrinkles, lack of radiance and irregular skin texture:

    • STEP 1: Cleanse your skin with a gentle, non-irritating cleanser, like our Micellar Foaming Water.
    • STEP 2: Fill dropper with Pure Vitamin C10 serum and apply 3 to 4 drops morning and evening on the face and neck, while avoiding the eye contour area. Can be used alone or as an added boost to your favourite moisturizer.
    • STEP 3: Finish your daytime routine by applying sun protection (at least SPF 15). It can also be used as an excellent makeup base.

    Pure vitamin C is sensitive to light and air, causing it to oxidize and turn yellow. This does not impair its tolerance or efficacy. Our packaging integrates a UV filter to protect the active molecule from UV ray-induced degradation and ensures the stability of the formula. We recommend you store your serum in a cool, dark place.

  • Ingredients
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    La Roche-Posay Pure Vitamin C10 follows a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.

    Pure Vitamin C10 is formulated with pure vitamin C (L-ascorbic acid) to help improve skin radiance and texture, and to reduce wrinkles and fine lines. It also contains salicylic acid to help exfoliate surface cells and facilitates the elimination of dead cells, hyaluronic acid to hydrate and replump the skin, and neurosensine to deeply soothe the skin.

    Full ingredients: Aqua/Water/Eau, Ascorbic Acid, Cyclohexasiloxane, Glycerin, Alcohol Denat, Potassium Hydroxide Polymethylsilsesquioxane, Polysilicone-11, Dimethicone, Propylene Glycol, Pentaerythrityl Tetraethylhexanoate C13-14 Isoparaffin, Tocopherol, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Adenosine, Acetyl Dipeptide-1 Cetyl Ester, Peg-20 Methyl Glucose Sesquistearate Poloxamer 338, Salicylic Acid, Polyacrylamide, Toluene Sulfonic Acid, Ammonium Polyacryloyldimethyl Taurate Xanthan Gum, Caprylyl Glycol Disodium Edta, Bht, Laureth-7, Fragrance/Parfum

  • Shipping & Returns
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    Canada Post

    (orders under $50)



    Delivery Time

    2 – 5 business days

    1 – 4 business days

    1 – 2 business days





    We offer Free Expedited Shipping on all orders of $50+.

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Product Overview
Number 1 Dermatologist Recommended Brand in Canada

La Roche-Posay is the #1 dermatologist recommended brand in Canada. Recommended by 90,000 dermatologists worldwide, La Roche-Posay offers unique daily skincare developed using a strict formulation charter and stringent clinical testing for efficacy and safety, even on sensitive skin.

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Product Reviews
Pure Vitamin C10 Serum is rated 4.0 out of 5 by 60.
Rated 4 out of 5 by from Great product, wasteful packaging. I initially tried this serum as a free sample and was impressed enough to purchase the full size. I use it every morning after toning and before moisterising. The texture of my skin is much improved and I am having less occasional breakouts. The product itself is five stars. I have docked a star for wasteful packaging. The full size bottle has a dropper so wide that when you put the dropper back into the bottle, the neck of the bottle gets blocked. This causes any serum on the outside of the dropper to run down the side of the bottle, wasting the product. At this price point, the product container could and should be designed to prevent product waste.
Date published: 2020-06-17
Rated 5 out of 5 by from Perfection at it's finest! La Roche-Posay vitamin C10 serum is as close to perfection as it gets. I've been using this serum for over a month now and it's creamy, smells like freshly picked oranges, consistency has brighten and tighten my skin in all my troubled areas... Especially around my mouth. I've been blown away at it's incredible effectiveness at repairing and preventing future damage of exposure to UV and pollution. The key is to ALWAYS ensure it's applied under your sunscreen or usual moisturizer... And never leave home without it. Like me, you'll be absolutely amazed at the results!
Date published: 2019-08-10
Rated 1 out of 5 by from Turns everything orange and smells I have used HYALU B5 SERUM before and liked it, but unfortunately when I went back to get some more, I got convinced to try the C10 instead. I am very disappointed with my purchase. This product doesn't absorb as much as the B5 and since the beginning I didn't love the smell. It stained my white pillowcases orange, as I used it before sleep. After a few weeks, the color and smell has gotten worse, I tried to "give it another chance" today and had to wash my face and hands with soap. It has a weird toxic/metallic smell. I find this unacceptable for a product at this price and coming from a brand I usually love and trust.
Date published: 2020-01-03
Rated 4 out of 5 by from Pure Vitamin C serum delivers!! I received a sample of La Roche-Posay Pure Vitamin C10 serum through Topbox Circle, and I’ve got to say, I’m impressed!! It’s very lightweight and glides on my skin smooth, and not sticky, like some can be. It left my skin feeling very soft and smooth and I really enjoyed how it felt. The one thing I would change is the fact that it has fragrance. I don’t like my skincare to have fragrance. Overall, this is a nice serum.
Date published: 2020-01-02
Rated 5 out of 5 by from Dream serum, even for sensitive skin! I have some scarring on my face so am always looking for a good product that will help even everything out, brighten up my skin and help texture - I'm pretty sensitive so that rules out some of the more aggressive acids, but this Vitamin C has been incredible for me. Not only has it helped a ton with overall complexion/texture, but the fine lines I've seen creeping up around my eyes look SO much better as well! Love this sensitive skin-friendly serum.
Date published: 2019-08-12
Rated 5 out of 5 by from Love this Vitamin C serum! This serum leaves my skin looking radiant and feels great under makeup. It has a wonderful scent that isn't too overpowering. I would definitely recommend it to my friends!
Date published: 2019-08-12
Rated 5 out of 5 by from Best vitamin C serum! I have been using Pure Vitamin C10 for the past month and I love it. The formula is super gentle for my sensitive skin. It's a great serum when you want to start anti-aging as well.
Date published: 2019-08-12
Rated 5 out of 5 by from Great texture! I recently tried this Vitamin C10 product and I love the way it applies on the skin. It's lightweight and feels rejuvenating as soon as it glides on. I'm looking forward to seeing the effects of if from an anti-aging perspective, I love ALL of La Roche Posay's products!!
Date published: 2019-08-12
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