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Privacy policy

La Roche-Posay, a division of L'Oréal Canada Inc. (“L’Oréal”, "we", "us", "our"), is committed to protecting the privacy of the Personal Information (as defined hereinafter) you provide to us.

This privacy policy (this "Policy") sets out how we may collect, use and disclose your Personal Information when you are using any website, mobile optimized website, social media page or mobile application owned by us (each, a “Website“). This Policy also describes the choices you can make about how we collect, use and disclose your information. We will not collect, use or disclose your Personal Information other than in compliance with this Policy.

By using the Website and/or making online purchases of products, you agree to the terms and conditions of L’Oréal's Policy. If our Policy changes in the future, we will notify our customers and Website users of any such changes by posting an updated Policy on our Website. Following the posting of such changes, your continued use of this Website will constitute your acceptance of these changes and you will be bound by such changes. If you do not continue to use this Website following a change to our Policy but take no other action with respect to your Personal Information, our use of that information will remain subject to our Policy as it was in effect prior to the change. You are responsible for regularly reviewing this Policy and an y changes thereto.

Collection of Personal Information

“Personal Information” as used in this policy means information about an identifiable individual, for example, your name, e-mail and postal addresses, phone number(s), credit card information, names of people to whom purchases have been shipped, including address and telephone numbers, product and/or cosmetic concerns, which brands and products you use, product interest information and financial information and in certain circumstances, your opinions and individual preferences, and includes non-personal information that we link to Personal Information.

Your personal information is unknown to us unless you voluntarily submit it. We may collect Personal information from you when you save or otherwise provide your Personal Information to us, such as by setting up a user account and password, logging in as a registered user of our Website, searching for a product, making an order for a product, providing information in your account, interacting with us by phone, e-mail, or through one of our Website or otherwise or if you complete an entry form to participate in a contest, promotion or survey, whether online or at one of our retail stores. We may also maintain a record of your product interests and acquire information about you from L’Oréal Canada Inc.

Furthermore, if you choose to submit us your picture, we will send you an e-mail to notify you when your picture is finally ready for viewing on our Website. To be approved, your picture must be consistent with our corporate policy and image. Any picture that is found to be indecent, obscene, close to pornography or not in conformity with our corporate policy or image, will not be published on our website, at our entire discretion. Your photography will not be returned.

This Website is directed for use by adults. You must be thirteen (13) years of age or older to register with us. We do not knowingly collect any Personal Information from children under the age of thirteen. However, if children under the age of thirteen provide us with Personal Information, upon written request by a parent or legal guardian, we will delete this information from our files.

Non-Personal Information

This Policy does not cover non-personal information, which is information that does not identify you. Non-personal information is information concerning the manner in which you access our Website. This information may include without limitation the type of browser you use, your computer's operating system, the name of your Internet Service Provider (ISP), Internet Protocol (IP) addresses, device identifiers, location, date/time stamp as well as the pages you visit and links you click. Non-personal information is automatically collected and stored in log files when you access our Website. Non-personal information is also used to diagnose problems with our servers, gather broad demographic information and to administer our Website. Such information does not allow us to personally identify you. However, as stated above, when we collect non-personal information and link that non-personal information to an identifiable individual, then that information will become Personal Information and become subject to this Policy.

You may have heard of "cookies", which are small text files stored by your browser on your hard drive whose purpose is to enhance your browsing experience. We may use cookies to tailor our Website to match your interest and preferences, analyze trends, administer the site, and to facilitate the collection of personal and non-personal information, such as demographic information for aggregate use. You can configure your web browser to either refuse accepting any cookies, or prompt you before a cookie is placed on your computer. You can also opt-out by using the following link: Refusal of cookies may, in some cases, prevent you from visiting certain sections of the site or from receiving personalized information when visiting the site.

When you use our mobile optimized website or our mobile application, we may receive information about your location and your mobile device, including a unique identifier for your device. L’Oréal and our service providers may use and store this information to provide you with location based services, search results, and other personalized content. We will provide notifications only to those customers who accept to receive such notifications. M ost mobile devices allow you to control or disable location services in the device's setting's menu. If you have questions about how to disable your device's location services, we recommend you contact your mobile service carrier or the manufacturer of you r particular device.

Purpose and Consent

Unless permitted or required by law, we will not collect, use or disclose Personal information without your express consent, which may be given by you in writing, verbally, electronically. Please do not provide us with your Personal information if you prefer that we do not collect, use or disclose your Personal information. The submission of your Personal Information or update constitutes your consent to the use of your Personal Information for these purposes. The purpose for which your information is collected will be identified and your information will be used only for the purpose for which it is collected unless we further obtain your consent. If you choose not to provide us with any such information, it might prevent you from participating in various promotional offers or receiving product updates and we may not be able to provide you with the product, service or information you re quested.

Use of Personal Information

We use your Personal Information to (i) maintain contact with you and provide you with ongoing personalized service; (ii) communicate with you (via e-mail, post or otherwise) and provide you with promotional materials and additional information regarding our products, services, surveys, contests, promotions and special offers; (iii) help us learn more about your shopping preferences; (iv) process your order and to answer questions about the status of your order; (v) send you or your friends, relatives or associates, products that you have ordered; and (vi) conduct marketing and performance research, to assist us in measuring our customer service, benchmarking our performance and to help us improve our shopping experiences and product offerings. As provided below, you may always choose not to receive promotional materials or marketing information.

Disclosure of Personal Information

If you visit or purchase products on our Website, participate in a contest, survey, promotion or special offer, or shop at one of our retail stores, we may share your Personal Information with L’Oréal Canada Inc. so that it can communicate with you (whether by e-mail, post or otherwise) and provide you with promotional materials and additional information about its products, services, contests, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy.

We do not sell or rent your personal information to non-affiliated third parties except as permitted by law. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your Personal Information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy.

We may transfer Personal Information to non-affiliated third parties for processing pursuant to agreements that prohibit the third parties from using or disclosing the Personal Information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information.

We reserve the right to disclose your Personal Information as required by law, in response to legal process and law enforcement requests, and as necessary to protect the property, interests and rights of L’Oréal Canada Inc.

Our Website may contain links to websites operated by third parties. These websites may collect your Personal Information. This Policy does not apply to the practices of third parties and we do not assume any responsibility for, and by using this Website and/or accessing a third party's website from this Website you release us of any responsibility for, the actions, practices and omissions of third parties. Please check the privacy policy at each site you visit.

Retention of Personal Information

We keep your Personal Information as long as it is needed in order to fulfill the purposes to which you consented to or such longer period as may be required by applicable law.


Should we keep a file concerning you, we take all security and safety measures and reasonable precautions as are appropriate to ensure the confidentiality of your file and protect your Personal Information both online and offline.

Openness and Access

We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information from us, if you do not want us to use your information to enhance your shopping experience, or if you would like your Personal Information to be removed from our record please let us know by using one of the following methods: (i) call us at 1-888-577-5226, or (ii) email us at, or (iii) send your request to Canadian Consumer Care Center 1500 Robert-Bourassa boulevard, Suite 600, Montreal, Quebec, H3A 3S7. Please be sure to include your full name and the e-mail address you used when you registered with or made a purchase from us. It may take up to 2 weeks to process your postal mail request, during which period you may continue to receive communications from us. You may also unsubscribe from our email services by using the unsubscribe link situated at the bottom of any promotional message you receive from us.

You are entitled to request access to and correction of your Personal Information collected by us. In order to make such a request, or if you have any questions or to make any complaint in relation to this Policy and our privacy practices, please contact our privacy officer by writing to: Privacy Officer, Legal Affairs, L'Oréal Canada Inc., 1500 Robert-Bourassa boulevard, Suite 600, Montreal, Quebec, H3A 3S7. If you have consented to the collection, use and/or disclosure of personal information as identified herein, please note that you can also withdraw your consent at any time by communicating with our privacy officer as provided above.

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